The main objectives of this evaluation are to provide the relevant services of the European Union and the interested stakeholders with:

• an overall independent assessment of the past performance of the Public Diplomacy Actions (EU Policy and Outreach Partnership in South America – Phase II and EU Policy and Outreach Partnership, Canada – Phase II), paying particular attention to its results measured against its expected objectives; and the reasons underpinning such results;
• key lessons learned, conclusions and related recommendations in order to improve current and future Actions.

In particular, this final evaluation will serve to understand the performance of the Actions, their enabling factors and those hampering a proper delivery of results as to inform the planning of the future EU interventions in relation to EU Policy and Outreach Partnerships (EUPOPs) and Cultural Diplomacy. To this end, this final evaluation will also look at the package of Actions as a whole.
The evaluation will assess the Actions using the five standard DAC evaluation criteria, namely: relevance, effectiveness, efficiency, sustainability and perspectives of impact. In addition, the evaluation will assess two EU specific evaluation criteria:

• The EU added value (the extent to which the Actions bring additional benefits to what would have resulted from Member States' interventions only);
• The coherence of the Actions and approach with the EU Global Strategy, the new EU priorities for 2019-2024, as well as with other EU policies and Member State Actions.

Additionally, the evaluation team should perform the following tasks:

• Identify type of activities that are frequently included across EUPOP Actions and facilitate the comparison across countries by highlighting the approach, the organisation costs (fees, incidentals) and summarise the key aspects in a table.
• Summarise some best practices per type of initiative/target audience/country in a booklet using the approach used to prepare the 2020 EUPOP Booklet.

The evaluation team shall furthermore consider whether gender, environment and climate change were mainstreamed; the relevant SDGs and their interlinkages were identified, and the extent to which they have been reflected in the implementation of the Actions, their governance and monitoring.