Project

Citizen's engagement and innovative data use for Africa's development (DataCipation-II) - African Union communications strategy and implementation

Copywriter

Position

Project description

The African Union (AU) is a Pan-African continental body consisting of 55 African countries and is charged with spearheading Africa’s socio-economic growth through integration, inclusion and sustainable development by promoting unity, solidarity, cohesion and cooperation among the peoples of Africa and the African States. The vision of the African Union is that of "An integrated, prosperous and peaceful Africa, driven by its own citizens and representing a dynamic force in the global arena". This vision of a new, forward-looking, dynamic and integrated Africa will only be realised through the involvement, commitment and full participation of African Citizens in the transformation of the continent. The involvement of African Citizens calls for the African Union to strive and live up to its ambition of being a People-centred Union through active communication and branding of the programmes of the African Union.

As a joint AU-German Government initiative, the GIZ project "Citizen Engagement and Innovative Data Use for Africa's Development (DataCipation)" project aims to strengthen the engagement between AU Organs, Regional Economic Communities, Member States, and citizens leveraging data, digital and non-digital approaches for good governance and development.  Core activities foreseen for the joint initiative are the development and implementation of communication formats enabling participatory, inclusive, and creative engagement for citizens in line with the AU brand identity as well as capacity development for AU staff on interactive communication tools and methodologies. This assignment will focus on Work Package 1 and 2, supporting the DataCipation component of the project. Work Package 1 includes activities related to the “Development and implementation of communication formats.”

To achieve its mandate for the DataCipation project outlined above, the GIZ is looking for an experienced and highly qualified copywriter to support the development of online and offline communication material that will promote the programmes of the AU and Africa’s Agenda 2063 under the “DataCipation” project.  

Broadly, the Copywriter will be responsible for online and offline content and other marketing materials in close coordination with AU, GIZ and Particip to propose original and engaging content for the web.

The Copywriter will work closely with the AU Information and Communication Directorate (AU ICD) for the DataCipation project, particularly in specifically the roll-out and implementation of the large-scale communication campaigns – African Union Media Fellowship, Citizens Talk and Extraordinary Africans. The Consultant will be expected to collaborate with the Web and Communication teams of the AU ICD. The Digital Marketing Experts will therefore collaborate with a wide pool of colleagues. If further projects are to be developed during the overall campaign, the experts will be charged with supporting those. The location of the assignment is remote work with possible travels in the African continent. The consultant will be working directly with the AU ICD, supporting the Directorate as a liaison between AU, GIZ and Particip as well as relevant other STEs.

Job description

Under the direct supervision of the African Union Communication Officer for Agenda 2063, the successful candidate will be responsible for conceiving and implementing online and offline concepts and overseeing them to completion. Broadly, the candidate will support the campaigns, projects and events under the DataCipation project throughout the entire contract duration.

The Website Copywriter will be based at the AU ICD. The specific tasks will be to: 

  • Write and produce clear, attractive, and concise online and offline copy with a distinct tone.
  • Advise on and propose attractive and meaningful titles conveying the technical content to the regular audience.
  • Write and produce short scripts in French and English.
  • Interpret copywriting briefs to understand project requirements.
  • Collaborate with designers, language staff and other professionals on large-and small-scale projects (e.g. media campaigns and landing pages)
  • Conduct high-quality research and contribute with new ideas.
  • Edit and proofread copy as needed, including in web environment.
  • Use promotional principles and tips to maximize copy’s reach.
  • Select and source images and other content; create and edit original well-researched copy that meets the audience’s needs
  • Contribute to enhancing visibility on social media platforms of Agenda 2063
  • Collaborate with related AUC departments and AU organs to obtain knowledge of their requirements to develop communication concepts and material that will deliver the key messages of their mandate in relation to the “DataCipation” project
  • Support writing copy for communication material that meets messaging requirements including the design, typefaces for copywriting and production of materials
  • Lead and coordinate the creation of content for the website and social media (including blogs, press releases/statements, blogs, videos, etc)
  • Conducting research to formulate ideas or support writing.
  • Engage key/relevant internal and external parties to learn about their content needs.
  • Learn about the target audience for copy

Requirements

QUALIFICATION AND EXPERIENCE 

  • B.A. degree in design or related field. Master’s degree is an advantage
  • Minimum of 3 years industry-level experience in copywriting.
  • Experience with responsive web design and User-Experience Design (UX) will be an advantage to ensure best-in-class content.
  • Hands-on experience in 360 degrees conceptual creative process including art direction, copywriting, graphic design and brand development
  • A strong portfolio of previous work demonstrating strong conceptual work with excellent execution must be presented by the applicant.
  • Proven experience of developing content for digital platforms.
  • Experience in developing content for well-known global or regional organizations is an added advantage
  • Experience in generating compelling content for political/humanitarian organisations is an added advantage

 Other relevant skills & competencies
  • Must be a fast learner and able to quickly and easily assimilate within the organisation
  • The ability to communicate simply, clearly and effectively
  • Ability to work in a multi-cultural environment professionally
  • strong listening skills.
  • excellent writing ability, including the ability to write in different styles and to other people's direction.
  • good research and analytical skills to gain an accurate understanding of the subject in question.
  • the organisational ability to manage multiple projects, often to tight deadlines.
  • a creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
  • the ability to work independently and flexibly.
  • good attention to detail, including the ability to proofread your own and others' work.
  • strong interpersonal skills.
  • an understanding of digital marketing and search engine optimisation (SEO).

Additional information

Up to 30 expert working days

 Ethiopia

Attachments

Duration of assignment

17/05/2023 - 17/06/2023

Deadline for applications

07/05/2023

Job type

long term

Job status

prequalification

Project reference

21-0077-000-GIZ-AU-ComStr

Apply for job

To apply please contact Volodymyr Dudar by filling in the form below.

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