The objective was to ensure that the impact of EU funded programmes and projects in Tanzania, as well as of the political and trade dialogues more generally, were effectively and attractively communicated to selected target groups in Tanzania and Europe.
The project assisted the EU Delegation with communication and promotion services in
1. the development of a brief communication strategy for the EYD2015 and the development of a future visiblity strategy,
2. communication events and campaigns, including promotion and information tools,
3. production of publications, thereof

• A high quality, full-colour booklet which provided an historic overview of the partnership between Tanzania and the EU,
• Facts sheets which illustrated selected EU funded programme with photos and graphs to clearly indicating the location, financial aid, implementers and duration of the programmes,
• A Blue Book on Facts & Figures of EU Development cooperation.