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Implementation of the communication strategy for the 'Making a success of advanced status' programme

Duración:
2018 – 2020
Importe:
de 500.000 € a 1 millón de €
Países:
Morocco
Socios:
Action Global (líder), A3 COMMUNICATION, Particip
Palabras clave:
Comunicación y medios, Desarrollo institucional
16-0017-000-MAR-CommStrateg

The overall objective of the project is the development and reinforcement of the communication and visibility of the 'Making a success of advanced status' programme.

Specific objectives:

  • Implement the RSA communication and visibility strategy as a tool and vehicle for the regulatory convergence process towards the EU;
  • Promote the benefits, challenges and opportunities of Morocco's regulatory convergence process by implementing the communication and visibility strategy for the benefit of the identified target groups;
  • Engage the public sector, the private sector and the civil society related to the reforms by the RSA programme;
  • Strengthen the process of consultation between the public sector, the private sector and civil society in sectors related to the RSA programme;
  • Inform the RSA stakeholders about the instruments proposed by the program (TA, twinning, TAIEX, SIGMA projects) and the way to have access to these actions.